Overview
Developed integrated creative/identity for Corvest, Toppers, AdvaLite and It’s All Greek to Me. “Take the Corvest Look from Walmart to Target.” Enhance identity with retail/fashion editoral look. Chic value not upscale.

Leading supplier in promotional products industry, Corvest, is looking to differentiate from the competition. The promotional product industry is extremely redundant-- it is difficult to find a USP. There is a continued migration of buyers due to buyers sourcing independently online and from abroad.

In-Process Turnaround: leads-focused, segmentation strategy, develop signature identity (BLU247) that can create demand in Social Media