Overview
We’ve been creating, measuring and implementing web products since 1994. We were in the top ten for many of the web’s “firsts”. First broadband testing, interactive program guide, online chat, bulletin boards, yellow pages and real-time lead management. Our history with cable and telecom is long. We were contracted during the mergers and splits to aid in positioning, branding and product management for a 2.1 million customer region.

We were there in October 2000 when ATT restructured into: AT&T Wireless, AT&T Broadband, and AT&T and in 2002 when AT&T Broadband merged Comcast. As the new millennium got under way, cable companies began pilot testing video services that could change the way people watch television. Among these: video on demand, subscription video on demand, and interactive TV.

• Capitalize on coop partner deals to absorb promotional costs while increasing product penetration by +3%.
• Develop product-oriented strategies by market segmentations to reduce product churn and category migration by 5% (i.e. SmartguideTM , interactive program guide, secured NE/NY Regional co-branded deal with printed TVGuide, created/produced Pay-Per-View promotional programming with syndication rights corporate-wide.)
• Produce cable access programming, dedicated channel promotion videos and branded commercials weekly.
• Manage $1 million marketing budget, accountable for $15 million in revenue, exceeded goal by $300,000.
• Capture and develop market requirements for 13 new and existing Pay-Per-View Products using digital, impulse and analog delivery methods. Worked closely with Engineering (and their vendor—Scientific Atlanta), Sales, Marketing and Operations throughout the product development cycle.
• Produce cable access programming, dedicated channel promotion videos and commercials.
• Work with programming, legal to secure event, movie and promotional licensing agreements.
• Work with Engineering, Operations and Scientific Atlanta to develop product specifications for cable box IPG.
• Develop web-based channel cards and database resulting in $200k savings to GA budget.
• Work with billing infrastructure companies for consistency and communication during two mergers.
• Manage launch of Sundance Channel in New England to over 1.2 million customers.
• Pitch, sell and execute cooperative promotional opportunities in the marketplace to corporations, retail, CPG and non-profits (incl. Boston Film Festival, Boston Jewish Film Festival, Starbucks, Blockbuster).
• Drive distribution in new digital towns through new packaging and telesales resulting in $250k incremental revenue within first three months of launch.
• Work with programming to secure long-term and promotional channel licensing agreements.
• Research and manage Bigyellow.com (NYNEX | VERIZON) database engine project (now Superpages.com). Advise on frame relay, ISDN, telecom packages. Website design; content development for first online local news.
• Executive Producer of CNN Headline News Local Edition for New Hampshire. Develop strategy, advertising revenue forecasts, operations requirements, launch.
• Develop strategy and manage local events with HBO, MTV, AMC, ESPN, FOX Sports, Nickelodeon, etc. with acquisition and PR goals. Maximize ROI of marketing spend by leveraging partners $500k coop contributions.
• Conduit between programming and suppliers to secure channel licensing agreements.
• Develop, execute and update Acquisition, Pay, Pay-Per-View marketing plans and budgets for $42M district.
• Provide marketing communications (TV, Radio, DM) for all product lines to realize unit and revenue objectives.