Facebook is a largely self-service advertising platform, which means that small businesses have ample opportunity to create unstructured campaigns that do not have the best possible ROI, and in many cases do not have internal staff to help optimize.
If you aren't intimately familiar with the platform yourself, hire someone to get you set up. Have them take you through various different segments to target, and get their feedback on images, copy and landing pages to test out. Work with them to set up a system for monitoring which campaigns are most successful as you mix and match different creative and targeting. If you want to see results from Facebook advertising, you'll have to make it work for you; this not only takes hours of work but some knowledge of the platform.
We've been working with clients across the United States (Austin, Texas; Chicago, Illinois; Tampa, Florida and New York) since 1994. If you are looking for Facebook Marketing Strategies including Facebook business pages and Facebook application development, contact our Social Media Department or call us at (888) 842-0292.
The Social Networking sites like Facebook, Twitter, YouTube, etc. are about networking with potential customers and their friends to find opportunity. How do you get someone to become a fan or follow you or want to get your updates on weekly deals? You have to categorize your social page properly and be consistent in your branding to start. Then you need compelling, valuable or relevent content (interesting pictures, videos, games, coupons, contests) to make the person want to become a fan or follow you. As a small business, your goal is 500 fans. Relax, we'll take care of it.