Three Lakes Creative

A diversified toolkit of strategic solutions.
There was a time when a logo, brochure, direct mail or an ad pretty much summed up the extent of “marketing.” Not anymore. Technology has given us potent, targeted tools that take your brand further, faster and more effectively.

To see how Three Lakes has tackled some thorny issues, click on a topic and we’ll send you information on how we solved the problem.

Three Lakes Marketing Tackle Box

Engaging Customers Online
People are telling me I need to be on MySpace, Facebook, Twitter, etc. There are a lot of social media portals -- don't have time to manage all those! Can you help us prioritize our social media involvement and help us understand what we'll get out of the time/money investment? Can you help us with setup and our online identity?

Ecommerce portal for Value Added Reseller (VAR)
What is the best way to attach an e-commerce portal to our existing website? Can we do it so we can make changes to the products and pricing easily?

Lead Generation (B2B)
How can we get our feet wet (not sign a contract) and not spend a lot of money acquiring good business leads, names?

Local Community Content Development
How do we create an affordable branded, ad-based magazine that promotes local music and drives customer traffic to local area businesses?

Google Adwords, Web Analytics/SEO Overwhelming
People tell me I need to check out Google Adwords. I have no idea what I am doing. I'd like to invest a little into my Search Engine Optimization but I don't want to spend alot and I don't want to just throw spaghetti on the wall to see if it sticks.

Create consensus, accountability in Sales Departments
We do not have a central sales database and no way of tracking what our salesforce is doing. I have researched Salesforce.com but I have no idea where to start. I need help figuring out which level I need, setting up reports and email communication templates. We also need help changing our documents to PDFs.

Customer Engagement
We have no clue what our customers are doing online or how to measure it. We don't have the money for a marketing research firm.

Customer education fosters customer loyalty
How can we incorporate customer education into our website? We hear video and podcasts are the way to go. Can we incorporate a user feedback section too?

Track email campagins
We'd like to track our email campaigns with a database. Can you just tell us a good email company to use?

Involvement - Site visits - Increase Customer Intimacy/Satisfaction
Everyone tells me I should have a blog. Can you help me create a blog? Can you make it so I can update it myself?

Mobile Content
I have a mobile content idea. Can you help me with planning and finding distribution.

Word of Mouth/Viral Campaign
I'd like to put together putting together a video or podcast for YouTube or my website--I don't know how long it should be and my budget isn't huge. Can you help me organize or put it together for me?

Virtual Office
We have 2 to 5 people in our startup and currently we are working from home. How can we work better together?

Telecom Integration
We'd like to be more responsive to our customers who our visiting our website. What 800# / call center options are there for a very small business?